Dancefest Studios
Brand Design | Campaign Art
Dancefest Studios, an Atlanta-based dance camp catering to elite young dancers aged 6 through 18, annually hosts renowned events like "Jazz on Tap" and "Balletfest." Our task was to develop a studio brand and event branding that appealed to dancers of all ages while maintaining sophistication for parents, all as a cohesive system.

Additionally, we aimed for uniqueness, steering away from the typical use of dancer graphics prevalent in most dance studios.

Case Study Purpose: Using juxtaposition to create a sophisticated yet fun brand and event branding.
photo credit: KVC Photography
Brand Inspo
During the first round of logo exploration we wanted to harp on the idea of the coin having the duality of bitcoin and Ethereum while appearing almost as a financial institution (strong) and secure.
Dancefest Badge
The Quick Brown Dog Jumps Over the Lazy Fox
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The Quick Brown Dog Jumps Over the Lazy Fox
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Can Artwork
In the heart of our branding endeavor, creativity ignited like a wildfire. We embarked on a journey that involved meticulous exploration, daring experimentation, and boundless imagination. Our process began with a deep dive into the essence of the brand, unraveling its core values and aspirations.
Can Artwork
In the heart of our branding endeavor, creativity ignited like a wildfire. We embarked on a journey that involved meticulous exploration, daring experimentation, and boundless imagination. Our process began with a deep dive into the essence of the brand, unraveling its core values and aspirations.
THANK YOU
Allison G - Dancefest Studios Owner
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CONTACT
Frank Jefferis
404.234.491five
frankjefferis@frankjefferis.com
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Brand Identity
Brand Building
Illustrations
Photomanipulations
2D Animation
3D Modeling & Animation
Experiential
Video & Photography
Web Design & UI
Experimental