Brand Design | Campaign Art
Dancefest Studios
Dancefest Studios, an Atlanta-based dance camp catering to elite young dancers aged 6 through 18, annually hosts renowned events like "Jazz on Tap" and "Balletfest." Our task was to develop a studio brand and event branding that appealed to dancers of all ages while maintaining sophistication for parents, all as a cohesive system.

Additionally, we aimed for uniqueness, steering away from the typical use of dancer graphics prevalent in most dance studios.

Case Study Purpose: Using juxtaposition to create a sophisticated yet fun brand and event branding.
photo credit: KVC Photography
Brand Inspo
During the first round of logo exploration we wanted to harp on the idea of the coin having the duality of bitcoin and Ethereum while appearing almost as a financial institution (strong) and secure.
Dancefest Badge
The Quick Brown Dog Jumps Over the Lazy Fox
ABCDEFGHIJKLMNOPQRSTUVWXYZ
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The Quick Brown Dog Jumps Over the Lazy Fox
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abcdefghijklmnopqrstuvwxyz | 0123456789
Can Artwork
In the heart of our branding endeavor, creativity ignited like a wildfire. We embarked on a journey that involved meticulous exploration, daring experimentation, and boundless imagination. Our process began with a deep dive into the essence of the brand, unraveling its core values and aspirations.
Can Artwork
In the heart of our branding endeavor, creativity ignited like a wildfire. We embarked on a journey that involved meticulous exploration, daring experimentation, and boundless imagination. Our process began with a deep dive into the essence of the brand, unraveling its core values and aspirations.
THANK YOU
Allison G - Dancefest Studios Owner
Revelator Coffee Company
An in-depth look at 2 years of brand building for the Southeast’s premium coffee brand
Withal
An in-depth case study at the repositioning and evolution of the ScoutMob brand.
tBTC Crypto
A case study for building a more technically focused brand.
Tokyo Magenta
A current look at an ongoing conceptual experimental movie using A.I. practices.
Round Trip Brewing Company
Elevation of an existing brand through world-building illustrations and assets for packaging.
Cinnabon “Snack Bites”
Conceptual campaign work and product photography/scanning to create a fluid and modular global campaign.
FIZZ
Product and branding for a coffee infused fruit forward energy drink
EVEN BETTER BAR
Campaign conceptual work inside strict brand guidelines using very minimal elements and motion design.
Samsung Galaxy 8
Creation of photorealistic hand drawn elements to be showcased at massive scale, executed worldwide.
THE FOLLOWING
ARE UNDER
(MORE)
CONSTRUCTION
MarketWake
Detailed description into the
Icon Source
Brand Refresh  |  Web Design  |
Icon Source
Brand Refresh  |  Web Design  |
Venture Atlanta
Brand Refresh  |  Web Design  |
HAIRCLUB
Brand Refresh  |  Web Design  |
Bitcoin Depot
Brand Refresh  |  Web Design  |
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WEB TIMELINE
CONTACT
Frank Jefferis
404.234.491five
frankjefferis@frankjefferis.com
Brand Identity
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2D Animation
3D Modeling & Animation
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