Even Better Bar
Motion Design | Campaign Art
Even Hotels aimed to promote their new cocktail hour at their Even Better bars within their clean brand aesthetic. As their brand prohibited drink photography, I utilized the simplistic line art style from their standards to craft a playful campaign through motion design. This initiative effectively promoted wellness with a touch of cheekiness.

Case Study Purpose: Overcoming creative execution options to execute a fun brand campaign that opposed a brand’s core health values.
Conceptual Sketches
Due to the rigid standards with the Even Hotels guidelines we had to use line art iconography to create motion graphics to create some interest. I came up with the idea to slightly change some lines and angles in order to turn Hotel necessities into hotel desires.
Campaign Iconography
During the first round of logo exploration we wanted to harp on the idea of the coin having the duality of bitcoin and Ethereum while appearing almost as a financial institution (strong) and secure.
In Hotel Advertisements
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Frank Jefferis
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