Even Better Bar
Motion Design | Campaign Art
Even Hotels aimed to promote their new cocktail hour at their Even Better bars within their clean brand aesthetic. As their brand prohibited drink photography, I utilized the simplistic line art style from their standards to craft a playful campaign through motion design. This initiative effectively promoted wellness with a touch of cheekiness.

Case Study Purpose: Overcoming creative execution options to execute a fun brand campaign that opposed a brand’s core health values.
Conceptual Sketches
Due to the rigid standards with the Even Hotels guidelines we had to use line art iconography to create motion graphics to create some interest. I came up with the idea to slightly change some lines and angles in order to turn Hotel necessities into hotel desires.
Campaign Iconography
During the first round of logo exploration we wanted to harp on the idea of the coin having the duality of bitcoin and Ethereum while appearing almost as a financial institution (strong) and secure.
In Hotel Advertisements
Withal
An in-depth case study at the repositioning and evolution of the ScoutMob brand.
tBTC Crypto
A case study for building a more technically focused brand.
Tokyo Magenta
A current look at an ongoing conceptual experimental movie using A.I. practices.
Round Trip Brewing Company
Elevation of an existing brand through world-building illustrations and assets for packaging.
Cinnabon “Snack Bites”
Conceptual campaign work and product photography/scanning to create a fluid and modular global campaign.
FIZZ
Product and branding for a coffee infused fruit forward energy drink
DanceFest Studios
Brand execution for a premium dance experience catered to both children and their parents
EVEN BETTER BAR
Campaign conceptual work inside strict brand guidelines using very minimal elements and motion design.
Samsung Galaxy 8
Creation of photorealistic hand drawn elements to be showcased at massive scale, executed worldwide.
THE FOLLOWING
ARE UNDER
(MORE)
CONSTRUCTION
MarketWake
Detailed description into the
Icon Source
Brand Refresh  |  Web Design  |
Icon Source
Brand Refresh  |  Web Design  |
Venture Atlanta
Brand Refresh  |  Web Design  |
HAIRCLUB
Brand Refresh  |  Web Design  |
Bitcoin Depot
Brand Refresh  |  Web Design  |
SEE CAREER 
WEB TIMELINE
CONTACT
Frank Jefferis
404.234.491five
frankjefferis@frankjefferis.com
linkedin | instagram |  facebook
Brand Identity
Brand Building
Illustrations
Photomanipulations
2D Animation
3D Modeling & Animation
Experiential
Video & Photography
Web Design & UI
Experimental