tBTC
BRAND DESIGN  |  BRANDING  |  DESIGN
tBTC, an Atlanta-based crypto company, blends Bitcoin's strength with Ethereum's flexibility for enhanced capabilities. The brand's objective was a identity that conveys safety and quality while possessing a distinct edge in the diverse crypto landscape.

The brand direction sought a secure with a hint of duality—emphasizing the solidity of Bitcoin and the fluidity of Ethereum.

Case Study Purpose: A look into the brand-building process of secure technology company with a little bit of edge.
tBTC HQ Ponce City Market, Atlanta GA
Ponce City Market, Atlanta GA
Round One Logos
The initial set of logos had a strong aesthetic, aligning with our intended direction, but they lacked the distinctive edge we were going for. While one option showed promise, it required an infusion of fluidity. Thus, it's back to the drawing board for us.
FLUIDITY APPLICATION
While in the initial brand exploration phase, we made some artwork that seemed fitting for our intended direction. We went to apply some of this graphics characteristics to the logo mark.
Final Logo Exploration
The concept of the previous graphic represented the “coins” moving amongst the blockchain in a fluid movement. This idea was then injected into the previously selected tBTC typography.
Marble White
HEX: #003924
RGB: 49,29,1034
CYMK: 39,19,301
Power Green
HEX: #003924
RGB: 49,29,1034
CYMK: 39,19,301
Dark Mode Black
HEX: #003924
RGB: 49,29,1034
CYMK: 39,19,301
Onboarding Swag
The “Hacker” Pack
Neon Signage Concept.
Typography Selection
Din Alternate
The Quick Brown Fox 
Jumps Over the Lazy Dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
*This typeface is to be used for mostly for out of home displays for increased legibility
Secondary Typography Selection
Fira 

Code Light
The Quick Brown Fox 
Jumps Over the Lazy Dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz | 0123456789
Tertiary Typeface: Only used for small use packaging and store signage for legibility sake
Design System + Icons
Out of Home
Crypto Token Loading
LOADING BRAND MARK APPLICATIONS
Additional Token Usage
Menu Design.
This mark became a critical memorable branding element for cups, stickers, hats and other collateral.
BRANDING WEB APPLICATIONS
Designed by Michael G and staff.
THANK YOU
Designed by Michael G and staff.
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THE FOLLOWING
ARE UNDER
(MORE)
CONSTRUCTION
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SEE CAREER 
WEB TIMELINE
CONTACT
Frank Jefferis
404.234.491five
frankjefferis@frankjefferis.com
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Brand Identity
Brand Building
Illustrations
Photomanipulations
2D Animation
3D Modeling & Animation
Experiential
Video & Photography
Web Design & UI
Experimental